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At a Glance

A 19 year track record of consistent and measurable endeavours.

Delivering superior sales results through effective marketing programs and management to support category growth and organisational goals.

Key Strengths

campaign marketing · branding · marketing solutions · effective communicator · internal and external relationship building · establishing priorities and managing multiple projects · design oriented and creative · cost & profit conscious

<strong>OTC Pharmaceuticals</strong></br> General Management, B2B & B2C Marketing, Leadership & Staff Management, Marketing Strategy & Strategic Development, and Retailer Negotiation <strong>Education</strong></br> Teaching, Presentation, and Course Development <strong>Retail Surface Coatings</strong></br> B2C, Marketing, Re-branding, Marketing Strategy, and Private Label Branding Travelled around the world to 32 countries in a year. Had a ball. <strong>Industrial Surface Coatings</strong></br> B2B Marketing, Direct Marketing & Newsletter Development, Creative Writing, and Trade Stand Development & Management <strong>Building Trade Distribution</strong></br> B2B, Marketing, Supplier Negotiation, New Product Development, Product Management, and Trade Sales Marketing <strong>Recruitment Technology</strong></br> Negotiation, License Development, and Business Development <strong>Petroleum Marketing</strong></br> B2B & B2C, Re-branding, Trade Marketing, and Product Rationalisation

Achievements

431,510

Meal Replacements sold in 2 years whilst at Probiotec Hong Kong

2

Design Awards won

$400,000

Additional monthly sales from new products at Lincoln Group

2

Business started

 

4.5%

Increased margin in 2 years whilst at Lincoln group

 

63%

Sales increase for branded product whilst at Caltex

97%

Growth achieved in 2011

2

Languages I can order food in, English & Chinese

Testimonials

“Best Product Manager we have had”’

- Noel Kerswell National Sales Manager, Wattyl Paints.

“Anthony Burns – two thumbs up!

Anthony always demonstrated attention to detail in all his work for us. He has the rare ability to fully appreciate both the marketing and operational aspects of a product’s successful pathway to market.”

- Leo Mangini, Former Business Unit Manager, Lincoln Group.

“Anthony did not fail me a single time. Anthony is a well educated and innovative China and Hong Kong market expert. Forward thinking and creative, has a lot of analytical capability, strategic, eager with good sense of humor. 

If you ever need someone to deliver under pressure, no slip-ups, just results, Anthony is your man!” 

- Lewis Christopher, hired Anthony as a Business Consultant in 2012